Amazon extends Black Friday and Cyber Monday deal sourcing to November 13

What changed: Sellers have until November 13 to submit deals for the BFCM event, per an official Amazon announcement in Seller Forums.

When: Deadline: Nov 13, 2026.

Who is affected: Amazon sellers (Best sellers).

What to do: Last call to get Lightning Deals, Best Deals or Prime Exclusive Discounts into the biggest sales week of the year.

Source: Amazon Seller Forums (official announcement)

Marketplace	Amazon
Topic	Best sellers
Source date	Oct 22, 2026
Deadline / alert	Deadline: Nov 13, 2026
Primary source	Amazon Seller Forums (official announcement)
Verified in directory	Nov 9, 2026

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FAQ

When does this Amazon change take effect?

Deadline: Nov 13, 2026

Who is affected?

Amazon sellers interested in Best sellers. Last call to get Lightning Deals, Best Deals or Prime Exclusive Discounts into the biggest sales week of the year.

Where is the primary source?

Amazon Seller Forums (official announcement): https://sellercentral.amazon.com/seller-forums/discussions/t/18142cfc-2700-4fb5-974a-dae42a2f241a

Updated Nov 9, 2026. Summaries are editorial; always confirm on the primary source before acting.