What changed: The new Shop Direct Merchant Workspace lets eligible merchants register for Shop Direct, submit product feeds through providers like Feedonomics, Salsify, CEDCommerce and VersaFeed, and see which products are active; eligible items can be bought via Amazon's Buy for Me agent.
When: Published/dated Nov 4, 2026.
Who is affected: Amazon sellers (Agentic commerce).
What to do: DTC brands can get discovered by Amazon shoppers and its shopping agent while keeping their own checkout and customer relationship, without becoming a 3P seller; existing Amazon sellers can ask shopdirect@amazon.com about listing selection they don't sell on Amazon.
Source: About Amazon (official)
| Marketplace | Amazon |
|---|---|
| Topic | Agentic commerce |
| Source date | Nov 4, 2026 |
| Deadline / alert | — |
| Primary source | About Amazon (official) |
| Verified in directory | Nov 9, 2026 |
Open primary sourceBack to directory
Source date: Nov 4, 2026. If no deadline is stated, check the primary source.
Amazon sellers interested in Agentic commerce. DTC brands can get discovered by Amazon shoppers and its shopping agent while keeping their own checkout and customer relationship, without becoming a 3P seller; existing Amazon sellers can ask shopdirect@amazon.com about listing selection they don't sell on Amazon.
About Amazon (official): https://www.aboutamazon.com/news/retail/amazon-shop-direct-merchant-workspace
Updated Nov 9, 2026. Summaries are editorial; always confirm on the primary source before acting.