What changed: New tools include ad info in video analytics, subscription cohort retention and cancellation reasons, order-level Order Analysis, search rankings and batch queries in the video details API.
When: Published/dated Nov 2, 2026.
Who is affected: TikTok Shop sellers (New plugins).
What to do: US local sellers get order- and creator-level attribution in Seller Center, but TikTok says Order Analysis does not replace settlement statements.
Source: PPC Land (on TikTok Shop Academy's October Compass roundup)
| Marketplace | TikTok Shop |
|---|---|
| Topic | New plugins |
| Source date | Nov 2, 2026 |
| Deadline / alert | — |
| Primary source | PPC Land (on TikTok Shop Academy's October Compass roundup) |
| Verified in directory | Nov 9, 2026 |
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Source date: Nov 2, 2026. If no deadline is stated, check the primary source.
TikTok Shop sellers interested in New plugins. US local sellers get order- and creator-level attribution in Seller Center, but TikTok says Order Analysis does not replace settlement statements.
PPC Land (on TikTok Shop Academy's October Compass roundup): https://ppc.land/tiktok-shop-us-sellers-gain-9-compass-analytics-tools-from-ad-data-to-churn/
Updated Nov 9, 2026. Summaries are editorial; always confirm on the primary source before acting.