What changed: Customers can purchase eligible seller-fulfilled Marketplace offers as gifts on Walmart.com with no seller enrollment; shoppers can add a gift message, recipients get a digital gift receipt, gift details appear in Seller Center order details, and gift senders can start eligible returns.
When: Published/dated Nov 5, 2026.
Who is affected: Walmart sellers (Best sellers).
What to do: Holiday gift orders will show up in Seller Center with gift flags, so train fulfillment not to put pricing on packing slips and to handle gift-message and return flows correctly.
| Marketplace | Walmart |
|---|---|
| Topic | Best sellers |
| Source date | Nov 5, 2026 |
| Deadline / alert | — |
| Primary source | Walmart Marketplace Learn Release Notes (official) |
| Verified in directory | Nov 9, 2026 |
Open primary sourceBack to directory
Source date: Nov 5, 2026. If no deadline is stated, check the primary source.
Walmart sellers interested in Best sellers. Holiday gift orders will show up in Seller Center with gift flags, so train fulfillment not to put pricing on packing slips and to handle gift-message and return flows correctly.
Walmart Marketplace Learn Release Notes (official): https://marketplacelearn.walmart.com/releasenotes
Updated Nov 9, 2026. Summaries are editorial; always confirm on the primary source before acting.