What changed: Walmart Marketplace Learn (Nov 5) says sellers can now choose Maximize conversion value or Target Return on Ad Spend (tROAS) when creating or updating SEM campaigns, set automatic daily budget increases, and add items by category as well as by SKU or name.
When: Published/dated Nov 5, 2026.
Who is affected: Walmart sellers (New plugins).
What to do: Holiday SEM budgets can stay live when spend hits the cap, and tROAS lets you hold a ROAS target on proven items while Maximize conversion value is better for broad launches.
| Marketplace | Walmart |
|---|---|
| Topic | New plugins |
| Source date | Nov 5, 2026 |
| Deadline / alert | — |
| Primary source | Walmart Marketplace Learn Release Notes (official) |
| Verified in directory | Nov 9, 2026 |
Open primary sourceBack to directory
Source date: Nov 5, 2026. If no deadline is stated, check the primary source.
Walmart sellers interested in New plugins. Holiday SEM budgets can stay live when spend hits the cap, and tROAS lets you hold a ROAS target on proven items while Maximize conversion value is better for broad launches.
Walmart Marketplace Learn Release Notes (official): https://marketplacelearn.walmart.com/releasenotes
Updated Nov 9, 2026. Summaries are editorial; always confirm on the primary source before acting.